It’s a crazy Saturday – in between the Art Show, Fashion shows and the Horse Show, little diva and I will be spending some time witnessing the debut of the first House Of Chic Asian Fashion Pop-Up Store concept today.

The Los Angeles based House Of Chic, was launched in the USA by two young ladies – Jinali Sutariya and Heena Surani – as a pop-up store with great success and fanfare. Now these two enterprising fashionistas are bringing this novel concept to Dubai for the first time. Included in the line-up are several well-known and emerging fashion designers and accessory brands.

Scheduled to take place at The Palace Downtown, Dubai, our very own uber charming socialite, Jawaher tells us of the impressive and extensive designer line-up who are:

Nikhil Thampi

Gauri & Nainika

Rohit Gandhi-Rahul Khanna

Shashank & Prajwal

Geisha Designs by Paras & Shalini

Darshi Adani

Payal Singhal

Alpana Neeraj

Nimirta Lalwani

Poonam Bhagat

Alka Vora

Surily Goel

Hemant & Nandita

Am:Pm

Pia Pauro

Dolly J

Shivan & Narresh

Komal Sood

Rahul Mishra

Kavita Vanita

Kiran Uttam Ghosh

Farhana Zahedi

Accessories

Malleka

Janavi

Just Jewelry

House of Chic

The event is being conceptualised and executed by Unimonde Experiences so it is bound to be smashing. Don’t miss out!