FELDA MALAYSIA AND LULU GROUP INK COLLABORATION MOU


Shereen Shabnam LULU Group FELDA 

Malaysia’s Federal Land Development Authority (FELDA), the world’s most successful land development and resettlement agency have signed a Memorandum of Understanding with the Lulu Group for the establishment of Lulu Hypermarkets in Malaysia.

The memorandum was signed by the Director General of FELDA, Y. Bhg. Datuk Faizoull Ahmad and Mr. Yusuffali M.A., Managing Director, Lulu Group International witnessed by Prime Minister of Malaysia, Y.A.B. Dato’ Sri Mohd Najib Tun Abdul Razak and Chairman of FELDA Tan Sri Hj. Mohd Isa Abdul Samad.

FELDA confirmed its position as the land developer for the construction of the hypermarket building for the purpose of establishment of Lulu Hypermarket in Malaysia based in an agreement where Lulu will lease the hypermarket developed and constructed by FELDA on a long-term basis.

The proposed locations for the establishment of Lulu Hypermarket in Malaysia are Kota Bharu Kelantan, Bukit Katil Malacca, Ipoh Perak, Nilai Icon City Negeri Sembilan, Shah Alam Selangor and other locations are currently being surveyed. FELDA is also interested to develop other potentially strategic areas such as the Klang Valley, Johor Bharu and Penang.

The increase in bilateral trade between Malaysia and UAE in the F&B sector has been promising due to the initiatives of FELDA and Malaysia’s strong representation in the UAE. Malaysia also wishes to strengthen further relations in the retail sector to bring these countries together.

LULU Hypermarkets are targeting to begin operations in Malaysia by early 2016 and this will add value to the Malaysian market by introducing the unique concept of Halal Hypermarkets. LULU Hypermarkets are also planning to introduce new halal products as well as promoting FELDA SME products in LULU Hypermarket chains in Malaysia and the Middle East. This initiative is expected to create job opportunities in both countries and thus fulfilling the public demands.

FELDA is currently promoting processed food (frozen and dry), fresh fruits and vegetable and aquaculture as well as crafts, health and wellness products. FELDA has been successful in transforming Malaysian entrepreneur community from the humble beginning of selling only for the local market, to now catering to the larger international market in partnership with the Lulu Group.

The Lulu hypermarket chain, which sells halal products at all of its 109 branches in countries like the UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Yemen, Egypt & India will see the additional new hypermarkets in Malaysia as key to their growth in Asia.

Ends

Coral Coast PR DMCC on behalf of FELDA, Lulu Group and Gemba Marketing

For further information, please contact Shereen Shabnam for press enquiries on 0507690087 / Shereen@coralcoastpr.com.

Media Information:

FELDA:

The Federal Land Development Authority (FELDA) is a Malaysian government agency initially established to manage the resettlement of rural poor into newly developed areas planted with rubber and palm oil and organizing smallholder farms growing cash crops. Excelling in its functions, the United Nations had declared FELDA as the most successful land development programme in the world. Since the 1990s, it engages in a diversified range of economic development and business activities.

With the mission statement “To enhance the well-being of FELDA community” various social, economic and education programmes are carried out by FELDA. One of the programmes is the establishment of the Entrepreneur International Business Unit (EIBU) with the vision “To be the catalyst for entrepreneurial growth within the FELDA group for Export market and other Global ventures.”

“FELDA Best” was developed as the one brand to internationally market products made the FELDA settlers. The first range of product to be marketed internationally is a selection of Malaysian Traditional Frozen Food Product. The list of deliciously sweet and savoury food products available for export that was promoted at Gulfood this year are Aloo Curry Puff, Sweet Potato Cake, Tapioca Cake, Doughnuts, Sambal Fried Bun, Red Bean Fried Bun and Aloo Fried Bun.

 

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