I had an exciting morning at the Armani Hotel today…one of my favourite venues in Dubai. Primarily it was a briefing by the Dubai Electricity and Water Authority (DEWA) on marking Earth Hour in Dubai on 29 March 2014, at Bay Avenue Park from 8:30—9:30pm. Earth Hour, a global initiative to highlight environmental sustainability and promote the rational use of electricity, is being celebrated in Dubai by DEWA in partnership with Dubai Supreme Council of Energy and Emirates Wildlife Society (EWS), which works in association with the World Wide Fund for Nature (WWF). The celebration is supported by Dubai Properties Group (DPG).
Earth Hour is under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. DEWA encourages all residents of Dubai to participate in being part of the Earth Hour walk, which starts at 8:30pm.
Earth Hour is traditionally marked by switching off the lights and appliances not in use for one hour, thus saving energy and also encouraging more people to understand the importance of the rational use of electricity.
Earth Hour in Dubai is one of a series of key initiatives launched by DEWA to strengthen awareness on environmental conservation and building a sustainable future for the Emirate of Dubai. The EWS – the official representative for WWF – is promoting ‘Earth Hour’ across the UAE. Individuals and organisations can participate in Earth Hour in Dubai by logging on to www.ewswwf.ae/earthhour. Also keep an eye out for the #MaketheSwich and #EarthHourDubai campaign on Twitter.