While attending the Formula 1™ Etihad Airways Abu Dhabi Grand Prix, I did a quick detour to the Marina Mall to meet with Jean-Claude Biver, Chairman of Hublot in Abu Dhabi. My gal pals had been raving about the boutique opening so I sacrificed a morning of coffee sessions with the race track dudes at F1 in favour of a coastal drive, a short tryst at Hublot and coffee at the Emirates Palace.
Hublot is the Official Watch of Formula 1™ and Abu Dhabi’s second Hublot boutique was opened to mark the Formula 1™ Etihad Airways Grand Prix. In true diva fashion, I arrived late because having a touch of mascara was a bit more important but it was worth it as we listened to a very passionate Jean-Claude Biver giving us a low down on the expertise of the Swiss watchmaking art, expressed through their watch collections.
I loved the boutique-lounge set that is designed with the fusion of materials such as natural buckskin and ebony which create a warm yet hushed atmosphere. Amongst the notable features is an extremely elegant floor with leather tiles, created by a master craftsman and artist, which is now one of the signatures of the Hublot boutiques, with the ensemble completed by a wall of screens which immediately immerse the visitor in the brand’s world, with films on events, the latest new products and the ambassadors.
I thought that was indeed a nice touch….different and yet elegant. Check it out!