As UAE national day gets closer, most luxury goods providers are turning to personalise and brand items to a patriotic theme and the Swiss maison d’Horlogerie also announced a new ‘United Arab Emirates Edition’ Capeland timepiece. Since I started delving into marketing, its interesting to watch brands immerse their products and services with relevant local events and move with the times.
The new limited edition was specially designed to represent the colours of the UAE flag and is a true reflection of Baume & Mercier’s dedication to the country, reiterated by the brand having its only boutique in the world in the world-famous Dubai Mall.
The UAE Edition Capeland flyback chronograph has a diameter of 44mm. The off-white dial features a red tachymeter & green telemeter and a black alligator strap with red stitching. The sapphire crystal case back offers wearers the chance to view the manufacture self-winding movement (La Joux-Perret 8147) featuring an open worked oscillating weight adorned with “Côtes de Genève” snailed décor and Phi symbol, the brand signature. Only 100 pieces are available, and each is engraved “UAE Edition – 001/100” highlighting the exclusivity of this exceptional edition.
The sport-chic Capeland series of men’s exclusive automatic flyback chronographs possesses its own lineage, offering immediately identifiable features that reflect the line’s heritage and inspiration. The collection blends historical tradition with contemporary style and elegant appeal – enabling the wearer to celebrate each of life’s moments.
Inspired by a 1948 single-push piece chronograph vintage model, the collection was designed for easy daily wear. The charismatic series epitomizes a relaxed lifestyle and strength of character….sounds a bit like how one would describe me I reckon (Cheeky grin!) 🙂