Designing the New Guest Experience
What Ambiente 2026 Revealed About the Future of Hospitality By Shereen Shabnam Hospitality has always been about making people feel something. But in 2026, that feeling is no longer shaped […]
Tag Archives: business
Ambiente 2026: A Global Platform Redefining Consumer Goods, Retail Strategy and Growth Markets
By Shereen Shabnam As global consumer markets recalibrate around sustainability, resilience, and experience-led value, Ambiente continues to assert itself as one of the world’s most influential international business platforms for […]
Crisis Management and Problem-Solving: The Cornerstone of PR Leadership
By Shereen Shabnam In our region, uncertainty is not an occasional disruption but a constant reality. From geopolitical developments and economic recalibration to regulatory shifts, organisations across the region operate […]
Driving Culture, Empowering People: Hyundai’s Hae In Kim on Building a Global Workforce for the Future
By Shereen Shabnam In the heart of Korea’s automotive powerhouse, I sat down with my fellow jury from the Women’s World Car of the Year to interview Hae In Kim, […]
Ursula Simacek: Pioneering Excellence in Facility Management Across Europe
Shereen Shabnam As CEO of SIMACEK Holding, Ursula Simacek has guided the company to become a leader in facility management throughout Europe. From its humble beginnings as a pest control […]
Ambiente 2025: Gateway to the Future of Business for GCC and Middle East Companies
Shereen Shabnam Recently concluded in Frankfurt, Ambiente 2025 has solidified its position as the quintessential event for the global dining, living, and giving sectors. This year, the fair expanded the […]
Driving Forward: Thierry Sabbagh’s Vision for Nissan in the Middle East
By Shereen Shabnam Thierry Sabbagh, the Divisional Vice President and President of Nissan & INFINITI for the Middle East, KSA, and CIS, has been a pivotal figure in steering Nissan’s […]
Nissan and the Recognition of Female Motoring Journalists in the Automotive Industry
Shereen Shabnam In 2018, I had the honor of joining Women’s Worldwide Car of the Year (WWCOTY) as a motoring jury representing the Middle East, marking a significant step in my journey as […]
Strengthening the Symbiosis
Ethical PR Practices and Strategic Media Relations Shereen Shabnam In the intricate link of public relations and media interactions, the line between professional networking and preferential treatment can often blur, raising questions […]
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