In a digital-first world, public relations is no longer simply about securing media coverage. It is about building trust, strengthening online presence, influencing perceptions and creating lasting brand value, often […]
New AI-augmented capability within Amadeus Selling Platform aims to simplify fare interpretation, streamline workflows, and enhance travel servicing efficiency Rather than being a standalone tool, the Amadeus Max for Travel […]
By Shereen Shabnam As the UAE accelerates its rise as a global business and innovation hub, leadership itself is undergoing a profound transformation. Companies are no longer simply hiring executives […]
Thomas Schmelter on leadership, reinvention and the next era of hospitality By Shereen Shabnam As Area General Manager for IHG Hotels at Dubai Festival City and Area General Manager for […]
Natasha Dury For generations, fragrance was often viewed as the final touch before stepping out as an invisible accessory designed to complement style. For us Gen Z and the emerging […]
By Shereen Shabnam In a region defined by ambition and rapid transformation, it is no surprise that UAE has emerged as one of the world’s most dynamic hubs for entrepreneurship […]
What Ambiente 2026 Revealed About the Future of Hospitality By Shereen Shabnam Hospitality has always been about making people feel something. But in 2026, that feeling is no longer shaped […]
By Shereen Shabnam As global consumer markets recalibrate around sustainability, resilience, and experience-led value, Ambiente continues to assert itself as one of the world’s most influential international business platforms for […]
By Shereen Shabnam In our region, uncertainty is not an occasional disruption but a constant reality. From geopolitical developments and economic recalibration to regulatory shifts, organisations across the region operate […]
By Shereen Shabnam In the heart of Korea’s automotive powerhouse, I sat down with my fellow jury from the Women’s World Car of the Year to interview Hae In Kim, […]
